Client:
Jones Dairy Farm
Role:
Brainstorming, Visual concepts, Illustration, Graphic design
Overview:
The following are campaign concepts for 30-second commercials, developed for a client presentation. I collaborated with a different writer for each campaign concept, and through joint efforts and iterative refinement, we developed these.
Concept:
Our mornings are busy. So much so, we’re often up and buzzing before our alarms can even catch up. Good thing Jones fits easily into our morning routines, making moments that break the day with goodness.
01
IMAGE: Open on a GenZ subject sleeping.
VO: Life can come at you fast in the morning.
02
IMAGE: A phone notification goes off and she wakes to grab it.
SFX: Phone notification followed by alarm.
03
IMAGE: Just after that, her alarm goes off and she gets out of bed.
SFX: Woman yawns and alarm is silenced.
04
IMAGE: Subject brushing teeth as she’s looking at her phone, texting.
VO: Sometimes we’re up and at ‘em before we know it.
05
IMAGE: Subject buttoning up shirt in mirror.
VO: That’s why it’s good to know you can count on Jones.
06
IMAGE: Subject sits down to eat breakfast sandwich, finally relaxed.
VO: Our sausage is ready in minutes and is an all-natural, protein-packed way…
07
IMAGE: Subject grabs bag and heads out the door.
VO: …to kick off the even the busiest day.
08
IMAGE: END CARD LOGO
VO: It’s honestly good.
Concept:
The scent of a warm breakfast cooking at home or even camping in a tent has a way of bringing people together. This concept celebrates the unique effect that preparing food, especially good food, has on our loved ones.
01
IMAGE: Outside shot of tent in the early morning.
SFX: Birds are chirping in the background, sizzling meat in the foreground.
02
IMAGE: A tight shot of eggs, bacon and sausage cooking in the pan.
SFX: Sizzle, sizzle, sizzle
03
IMAGE: Pull out to see a millennial-aged man, maybe Jordan Caras, cooking at the campfire.
SFX: Sizzzzzzle
04
IMAGE: Cut to Lisa, sleeping but awoken by the smell of bacon.
SFX: Sizzzzzle
05
IMAGE: Lisa wakes up, happy and smelling delicious food.
SFX: We hear the recognizable zzzzzip of a tent zipper.
VO: Mmmm…I love that smell in the morning.
06
IMAGE: Cut to a product shot of Jones Bacon.
VO: You can really smell the natural cherrywood it’s smoked over.
07
IMAGE: Lisa & Jordan enjoying breakfast.
VO1: We should do this more often.
VO2: Let’s bring the kids next time.
08
IMAGE: END CARD LOGO
VO: Trust Jones…for Honestly Good Breakfasts
Concept:
The scent of a warm breakfast cooking at home or even camping in a tent has a way of bringing people together. This concept celebrates the unique effect that preparing food, especially good food, has on our loved ones.
01
IMAGE: Open on the Farmhouse, early morning.
SFX: Birds are chirping in the background, sizzling meat in the foreground.
02
IMAGE: A tight shot of breakfast sausages on a griddle, bacon and eggs on the side.
SFX: Sizzle, sizzle, sizzle
03
IMAGE: The interior of the kitchen, Philip is cooking breakfast and smiling, carefully fiddling with the food in a skillet.
SFX: Sizzzzzzle
04
IMAGE: Cut to various family members, younger and older, waking and smelling the wonderful scent of breakfast cooking.
VO: Mmmm…is that bacon…and sausage?
05
IMAGE: Now they’re sleepily but excitedly making their way downstairs.
VO: Who’s up cooking this early? Must be Philip.
06
IMAGE: Now back in the kitchen, one of the family members picks up a Jones package.
VO: You know why our sausage is so good? It’s made with just simple, all-natural ingredients. That’s it.
07
IMAGE: Family gathering around the table, excitedly digging in.
VO: I just like that it tastes amazing.
08
IMAGE: END CARD LOGO
VO: Trust Jones…for Honestly Good Breakfasts
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