Email Marketing

From Farm to Table, All-Natural Butter Goes Bold

Client:

American Butter Institute

Role:

Brand strategy, Email marketing, Web design, HTML/CSS programming

Overview:

While at Stephan & Brady, I worked on a drip email campaign for new users signing up for newsletters. As the lead Art Director and Interactive Designer, I hand-coded the emails in BBEdit using my own customized build of the Pine Email Framework. Features included Google font support for Outlook and Gmail, background images with HTML overlay, and code-based buttons with rollover states. Code samples are included below.