WEBSITE

Quality Peanut Products From Seed to Shelf

Client:

Golden Peanut Company, LLC

Role:

Project management, Web design, Wireframes, Interactive Prototype, User Experience, User Interface.

Overview:

Created while at Stephan & Brady, this project was a site redesign for Golden Peanut Company, a division of ADM. Using the new rebrand standards, we developed a website that improved time on page, reduced page drop-offs, and increased target sales leads. I worked on the information architecture (IA), visual design, UX/UI, content production, and project management. Additionally, I collaborated directly with the developer to ensure a successful hand-off to ADM's corporate IT team.

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The website features two major user paths: one for Growers and one for Manufacturers. Each audience has unique content needs and different motivations for contact. The design effectively improved flow by facilitating quicker information gathering, leading to higher conversion rates and better connections with sales teams.

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The redesign also included three unique contact paths and a custom 404 Error page.

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I'm a strategic thinker and Designer with a knack for the conceptual, crafting work that creates impactful Brand Experiences across multiple mediums. Currently based in Wisconsin, I am open to employment opportunities.

Interested in talking more? Let's chat!

© 2024 Shawn Krohn. All rights reserved by their respective owners.

Website typefaces: Roboto & IBM Plex Mono.